Johor Bahru, Malaysia – 15 November 2024 – Handal Indah Sdn. Bhd., under its Causeway Link brand, proudly announces a new bus advertising campaign to promote STARKIDS, the latest indoor theme park to open at AEON Tebrau City Mall, Johor Bahru.

This exciting partnership aims to showcase STARKIDS through bus wraps on Causeway Link’s cross-border buses, increasing brand visibility and attracting families to this new entertainment destination.

The campaign will run for three months, with advertisements prominently displayed on buses traveling along the CW2 route between JB CIQ and Queen Street, Singapore. This high-traffic route is expected to capture significant attention, effectively promoting STARKIDS to both local and cross-border commuters.

STARKIDS offers a unique indoor playground designed to encourage physical activity among children. With its first operation in AEON Tebrau City Mall, STARKIDS provides an immersive experience that focuses on fun, fitness, and active play.

The bus advertising campaign aims to drive awareness and excitement among families, especially those looking for engaging and safe indoor activities for their children.

The CW2 bus route serves as a vital connection between Johor Bahru and Singapore, making it an ideal advertising platform for STARKIDS. This route caters to daily commuters and shoppers traveling between the two cities, ensuring maximum exposure to families, young professionals, and tourists.

For further details about advertising opportunities with Causeway Link or to explore other marketing collaborations, please contact: Najwatul Khairiah (Wawa) at najwatul.khairiah@handalindah.com.my.