Johor Bahru, July 5–6, 2025: BAS.MY Johor Bahru officially launched its first-ever ground promotion campaign following the recent extension of the myBAS Johor Bahru service in Johor Bahru. The brand marked its growing presence with the rollout of newly transitioned pink buses, symbolizing a vibrant and modern identity in the city’s public transport system.

The promotional campaign was held during Rimba Fest 2025, a festival that celebrates nature, sustainability, and community. Organized by COACTION Events under JCORP, the festival provided another platform for BAS.MY Johor Bahru to introduce its upgraded services and actively engage with the public through various fun and informative activities.

One of the main highlights of the event was the Cook-Off Competition, which featured talented young participants from a vocational school in Johor. The exciting showdown drew a large and enthusiastic crowd, creating the ideal setting for BAS.MY Johor Bahru to promote the Kad Konsesi, an unlimited free travel card available to all Malaysian students—including the newly announced SISWA category introduced at the federal level. On-the-spot registration was made available, reinforcing BAS.MY’s commitment to providing affordable mobility for the younger generation.

To ensure a vibrant and welcoming atmosphere, the BAS.MY Johor Bahru booth also featured several interactive activities for attendees of all ages, including:

Colouring Sessions – Guests were invited to express their creativity by colouring bus templates, adding a playful and artistic touch to the experience.

Mini Football Kick-Off Challenge – A sporty and energetic game that brought out the competitive spirit in both kids and adults, creating a lively buzz around the booth.

These engaging activities made the BAS.MY Johor Bahru booth one of the must-visit highlights of Rimba Fest 2025, offering a fun-filled environment while delivering meaningful messages about accessible public transportation.

This successful activation reflects BAS.MY Johor Bahru’s dedication to making public transport more accessible, inclusive, and youth-friendly. The enthusiastic public response and high participation during Rimba Fest 2025 mark a promising future for public mobility in Johor Bahru and pave the way for continued community outreach.