November 13, 2025 | Kuala Lumpur: Handal Indah Sdn Bhd, a subsidiary of HI Mobility Berhad, actively participated in the Transport Expo Asia (TXA) 2025 held at Sama-Sama Hotel, Kuala Lumpur. The company’s signature bright yellow booth stood out among exhibitors, representing its strong brand identity and continued commitment to advancing public transportation in Malaysia and beyond.

The booth attracted notable visitors, including YB Anthony Loke, Minister of Transport Malaysia, who graced the event during the official opening ceremony. HI Mobility Chief Marketing Officer, Ms Lim Chern Fang, personally presented a token of appreciation to the Ministry of Transport, expressing gratitude for the government’s continuous efforts in promoting innovation and sustainability in Malaysia’s transport sector.

During his speech, Minister Anthony Loke emphasized that TXA 2025 marks a significant step forward not only for Malaysia but also for the entire Asian region. “This event brings together the best of innovation and collaboration, showcasing how transportation can move nations forward,” he said.

Handal Indah showcased several initiatives at the expo, including its cross-border operations under Causeway Link, which connects thousands of Malaysian workers daily between Johor and Singapore. The company also highlighted its achievement as Malaysia’s first cross-border operator to deploy electric buses, a milestone recognized by the Malaysia Book of Records in 2024. Visitors were able to see replica models of the company’s electric vehicles on display, representing its ongoing push toward greener mobility.

Another crowd favorite was the BAS.MY Project, where replica pink buses drew public attention and curiosity. The initiative reflects Handal Indah’s continued support for the BAS.MY Melaka and Johor Bahru network in enhancing local mobility and accessibility.

The booth became a meeting point for various industry stakeholders, transport service providers, and technology innovators who expressed appreciation for Handal Indah’s dedication in promoting public transportation awareness and handling large crowds effectively throughout the exhibition and its interactive spin and win campaign.

In addition to its operational highlights, Handal Indah also featured its Express Bus Service, connecting Johor Bahru and Kuala Lumpur via Terminal Bersepadu Selatan (TBS). This premium service includes a shuttle connection that conveniently brings passengers from TBS to key destinations around Kuala Lumpur city center.

The company further promoted its “Put Your Brand on the Move” campaign, offering attractive advertising opportunities across its extensive bus network — including full bus wraps, hanging panels, and in-bus advertising platforms all available at special discounted rates until the end of the year, with campaigns running from January 1 to April 30, 2026.

Through its strong presence at TXA 2025, Handal Indah reaffirmed its vision to support and enhance public transportation in Malaysia, not only by moving people efficiently but also by connecting communities through sustainable and innovative mobility solutions.